Math. 121 comments


 

Every year, Team Marketing Report tracks thing that are important to fans, like the average cost of sports tickets and the average cost for a family of four to attend a game. Team Marketing Report was first published in 1988 as the “only publication devoted to reporting innovative and successful ideas to increase revenues for sports teams.”

The average cost to attend a Major League Baseball game rose slightly in 2018, by 2.7 percent.  They track two tiers of tickets, non-premium tickets and premium tickets. The cheap seats and the good seats.

For a non-premium ticket, fans across baseball shelled out an average of $32.44 last season, and $114.50 for a premium seat.  The Rangers were considerably under each average: $26.94 for a non-premium ticket, and $66.50 for a premium ticket.

The average cost of a beer is $5.98 throughout baseball, $6.00 throughout the Ballpark. An average hot dog comes in at $5.01 on average, $6.00 at the Ballpark. Parking averages $15.42 everywhere else, and $17.00 in Arlington.

They also track another pretty important stat. They call it the Fan Cost Index® (you know it’s important because they stuck a ® next to it). It’s what it costs, on average, for a family of four to attend a game, including four non-premium tickets, parking, four hot dogs, four sodas, two beers and two souvenir caps.

The Major League average $230.64. At the Ballpark, it’s $217.76.

So, with a bit of math one can figure out a few things you may have wondered. Like, how much revenue is generated by actually having an actual fan in a seat at the Ballpark instead of simply a ticket sold (the difference between announced attendance versus actual attendance). When you’re in a stadium and they announce the attendance and you look around and say to yourself, there’s no way that many people are here. What is lost when fans buy a ticket but decide it’s not worth their time to show up?

Take the $217.76 (the cost for four to attend a game), and subtract the cost for four tickets ($26.94 x 4 = $107.76) and you get $110. Divide that by four and it’s $27.50. So, for every fan actually in the Ballpark the team generates an average of $27.50 in revenue. Conversely, for every fan that pays for a ticket and doesn’t show up, the team loses out on $27.50. That’s why when attendance is dreadful in the middle of August and September, teams like the Rangers will offer steep discounts on seats. It’s not the ticket revenue they are after, it’s the $27.50.

So, it’s one thing to have a dip in average yearly attendance. Those numbers reflect ticket sales decreases. It’s even a bigger revenue loss when you add in the no-shows at $27.50 a pop. Major League Baseball doesn’t release that data.

But what is losing costing the Rangers in terms of lost attendance? In 2012, at the height of the Rangers on-field success, after two straight trips to the World Series, Texas drew 3,462,780 fans, an average of 42,719. Last season, in 2018, those numbers plummeted to 2,107,107 overall and 26,013 per game. And those numbers are tickets sold.

By letting the team hit rock bottom, the Rangers have lost 1,355,073 yearly fans in seven years. (Usually the effect of a good season or a bad one is felt the following year. So, it stands to reason that attendance this year will be even lower than last season.)

Even assuming every one of those tickets sold was actually a fan in the seat, here’s what that loss of fan base between 2012 and 2018 has meant in loss of attendance, roughly of course, using the number from Team Marketing Report. If four fans are paying an average of $271.76, divide that by four and you get $54.44, the average cost for one fan (ticket included). Multiply that by the 1,355,073 dip in attendance you get a loss of $73,770,174 in potential revenue.

Of course, an accountant would have a field day shooting holes in the accuracy and validity of these numbers but it does shed some light on what the Rangers are losing in revenue by not fielding a team fans want to flock out to see.

Seems the cost of losing is just as significant as the cost of winning.

  • CrazyEd

    I have no inside, or outside, information on the financial operation of the Texas Rangers or baseball in general. So this really isn’t worth the amount of time I am spending typing it. I’m making a lot of assumptions, which is always a bad idea, but here goes.
    If you can do the math, I assume any decent accountant can do likewise. I also assume the owners have good accountants to keep track of their millions/billions. If so those accountants have been capable of doing the same math you did, and informed the owners of the results. The owners aren’t dumb. I know that to be a fact because if dumb enabled you to be a millionaire I’d be one twice over. Assuming all that, there must be a trade off in their somewhere. If it’s going to cost us X amount of lost revenue per year to not spend Y amount of money wouldn’t it be prudent to spend the Y amount of money? Well, what would be the return of that Y amount if we used it in our other business interests. Maybe spending it on the oil operations vice baseball will return more than spending it on baseball would.
    That’s probably way overthinking it. In the end it probably goes more along the lines of the big money isn’t in the day to day or even the year to year operation of the franchise it’s in the value of the franchise itself. Or even more likely the sum total of all of the above. Most likely of all, I have no idea what I’m talking about.
    I just enjoy kicking this stuff around. Keeps the synapses synapsing (Is that a word?).

    • dearmidol

      They get revenue from many other sources so this is just one source. TV money comes in whether the place is full or nearly empty. It’s up to the stations to sell ad time. You can tell how they are doing in that regard by the quality of the commercials they run during games. The worse they do on the field, the fewer eyeballs tune in, the lower the ratings, the cheaper it costs to run a commercial during the game, the crappier the advertisers are.

      • Mr.C

        I hate to correct these accountants all the time; but they didn’t consider the cost of peanuts and cracker jacks.

      • elkaba

        TV money comes in according to current contracted amounts. Current contact was based on past performance. Great performance in years prior to current contract means current contract is paying more than current performance would otherwise dictate.

        HOWEVER… next contract will work the same, only reverse. Crummy performance of late will dictate terms of NEXT contract, so we may end up getting paid peanuts for TV rights when performing up to caviar standards in new ballpark.

    • elkaba

      LOL, if this is dumb stuff, we’re all in trouble- it’s actually very astute and spot on.

      Everything you state is likely true- this is all more complicated than napkin calculations can render. And there’s one more wrinkle to add, as well. It’s all those truly dumb deadline trades and contract candy we gave out for the likes of Choo, Fielder, et al. Those albatrosses were/are a drag on any plans to revamp what’s on the field, and until they’re gone we’re kind of well and truly stuck.

      Meanwhile we’ve just been thorough a period when it’s highly likely those dumb accountants you brought up said exactly what you suggest, “Makes more sense right now to drill for more oil guys.” 🙂

      • CrazyEd

        This is all so depressing. I need a fix. I’m just gonna go listen to Molly and chill out.

  • CrazyEd

    Girls can’t play guitar says Ed. Wrong again Ed!

    https://www.youtube.com/watch?v=gdHiflsFM44

  • Mr.C

    UPDATED: 2019 Texas Rangers Batting Leaders:

    Hits:
    Pence (10)
    Fontana (9)
    Tocci (8)

    Doubles:
    Pence (4)
    Gallo(3)
    Mazara (3)
    Tocci (3)

    HRs:
    Guzman (3)
    Davidson (3)
    Odor (3)

    Average:
    Andrus (.667)
    IKF (.467)
    Fontana (.375)

    OPS:
    Andrus (1.319)
    Odor (1.243)
    IKF (1.233)
    Pence (1.209)
    Tocci (1.137)
    Guzman (1.079)

    • Mr.C

      Notice that:
      Elvis is FANTASTIC !
      Pence is FANTASTIC 2 !!

      • Nate Whitten

        but Gallo isn’t. He IS making huge adjustments. I’ll give him time for that–as he also learns CF.

        • Mr.C

          Gallo has not shown any improvement in his stats during ST; but I still like him to be the clean-up hitter.

          • CrazyEd

            According to T.R.S…

            “Joey Gallo may lead the Cactus League in number of autographs signed”https://uploads.disquscdn.com/images/eb94a66fab3cdb24d82ddb642fd0e9ffe784f102f58f4a0140db27436bf41178.jpg

    • CrazyEd

      Ummmm …… Can’t be right, you seem to have forgot little Willie. He must fit in one of those categories. He must. He must. He just must.

      • Mr.C

        LOL

      • JacobMcCandles

        Received more ABs that anyone…they are trying…THEY MUST

    • elkaba

      I’m thinking we keep Pence and Tocci around. We need hits!

      • Mr.C

        I think Tocci will be better off in AAA.

        Think about it. If Pence makes the team, he will probably play LF, Gallo will be moved to CF, and Tocci will be the 4th outfielder. Moving him to AAA will allow him to get regular at-bats.

        At the end of the day, and for that reason, I think DD will make the team and not Tocci.

        • CrazyEd

          I think you spot on. Tocci will go to either AA or AAA (there’s not that much difference) just for further development. DD’s job, barring any major snafu’s, is relatively safe until next year. Unless the Ranger’s trade him mid season.

        • elkaba

          Makes sense. Maybe mid year.

        • JacobMcCandles

          I agree but Sandler said that the word is Tocci starts in AAA and DD gets one final shot

    • dearmidol

      I have a feeling Elvis won’t bat .667 this season.

      • Mr.C

        How about.272, with a .301 OBP and 10 HRs ?

        • JacobMcCandles

          Hopefully better than that

    • CrazyEd

      Evan Grant‏Verified account @Evan_P_Grant

      20m20 minutes ago

      No surprise here: But it sounds more & more certain there is a place for Hunter Pence on the Rangers roster

      • Mr.C

        Right now nobody has an idea on Woodward as a skipper.

        His 25 man roster decisions and initial lineup will give us a hint.
        All we can do now is to speculate.

        For example, I see the lineup today, and dont see Forsythe on it Which I think is his preffer candidate for an infield utility spot in the roster. Instead, I see Fontana and D’Arnaud.
        Does that means that he is truly having a fair competition for the roster spot?
        Only after the 25 man roster is announced will allow us to know.

        • dearmidol

          I doubt if those calls are his.

          • Mr.C

            Maybe is a team decision; but his opinion should have a lot of weight.

          • JacobMcCandles

            Yep all evaluation at this point…..besides, 22 positions are sewn up already

  • Mr.C

    Lineup for today’s televised game against the Anaheim’s High School.

    ((( REFRESH )))

    https://uploads.disquscdn.com/images/0f144b911bc79609d8399fc1b565e8e67d6d807d939991c2ead024ea26466710.jpg

  • elkaba

    Wow, Kevin. Good stuff! Just think what kind of team costs that $73,700,174 could have covered!

    • Nate Whitten

      That’s why management is so absurdly stupid to tank 4 years for a possibility, only that, to hit it big…for a while. I assume you saw my comparison with what losing can accomplish-quickly and at a high level in the NBA, compared to how long it takes for just a chance at the top in MLB. This report just compounds the problem. If they’d just TRY to win while rebuilding, it would not happen like this. If the Rangers keep good players this season, they might be different than some others. We shall see.

      • elkaba

        Exactly, and YES, I did read your basketball comparison. You hit the nail squarely on the head. Copying basketball team building strategy is stupid. One well drafted guy can completely change a basketball team overnight, while out of 20 top drafted guys in baseball, one or two might make a small difference in 5 or 6 years! It’s the ultimate in apples and oranges. It’s madness to tank in baseball unless, like I think Houston was, you’re tanked anyway due to something like a bad TV deal and lawsuit that will restrict your fan base for a few years no matter what. That can buy you the time for a true rebuild. Otherwise in baseball you need to build to compete every year.

    • dearmidol

      The good part about it is you can go to Stub Hub and get really good seats for $45.

      • elkaba

        That’s still more than in years past and way too much to pay to watch a team like last season’s!

      • Mr.C

        That is about the cost to see the Orioles here in Camden Yards.

        Add $20 parking, $10 beer, $6 hot dogs and you end up spending $250 -$300 if you have a family of 3.
        Then you need to walk back to your car after the game and pray God will be with you.

        Crime in the area is awful ….. and that’s causing drops in attendance not only in baseball; but in football as well.

        Even the Preakness race is to be moved out of Baltimore mainly because of the high crime rate in the area.

        • JacobMcCandles

          Last time I was in Baltimore they had cleaned it up somewhat. Nice boardwalk…and a place that had the best crab cakes I ever had.

          Speaking about our catchers conversation yesterday….Maldanado has won a Gold glove, Second rated arm in MLB throwing out 40% of base runners to Mathis 29%, With a superior bat and a million less..no brainer IMO

          • Mr.C

            Yes… the baseball and football are very conveniently located around great places to hang out before the game. The problem is the crime. The city can’t control the crime so people won’t go to their restaurants, bars and sports games.

            You are right about Maldonado …. I just have a video in my memory of his awful performance in last year’s playoff series against the Red Sox. By the way, he just signed a 1 year/$2.5M contract with the Royals.

          • JacobMcCandles

            Yep both catchers were embarrassing in that series….i remember commenting with Kevin about the bad catchers play in the playoffs

      • Nate Whitten

        Only no one wants the ticket. They are scalpers. Illegal in most states. Should be here. But wealth is king.They only sell at the prices you quote when they are desperate. You can also pay triple for a good seat at a show you want to see. Or you could buy the ticket at face vale. But those leeches get there 1st.
        I remember 1985.I was at a ticket outlet in downtown Dallas at 5 AM to stand in line to get the best seats at a Dire Straits show. But a Texas Tickets’ owner paying street folks to get them there 1st. They had me way back in line. I tried to reason with him. I only wanted 2 seats. he was going to get over a 100. And they were doing the same thing at all other outlets. No go, I have never insulted ANYONE as I did him. Am I proud? No. But he is a leech on society. I put them on the level with bail bondsman as far as making a living is concerned. How do they contribute to the economy? Leeches.

        • JacobMcCandles

          Well I saw Dire Straights and they were terrible👿

          • Rowdy Yates

            One of the more aptly named bands.

          • Nate Whitten

            Meaning what? He misspelled it. What he typed means nothing. What can that aptly name? Or would you know?

          • Rowdy Yates

            Um ,,,, you’re upset he misspelled Dire Straits? Really? And Jake’s not allowed to think they’re not ‘great’ but ‘terrible’ after attending a concert 40 yrs after they were pretty good? Other than ‘Sultans of Swing’ (which is outstanding IMO) I was never a big fan either. And now they’re not playing top tier venues and perhaps in somewhat dire straits. One of the rare times Jake and I have ever agreed about anything. Surprised that offended you as you’re generally a truly level headed guy but this is an opinion site.

          • Nate Whitten

            Here is my explanation and why I got hot. Dire Straits no longer exists. It hasn’t since 1993, when Mark Knopfler, the founder, thought that the name was inappropriate, for he is VERY wealthy. He is not playing or recording for money, but for the love of his craft. Also, he wanted to do something else. Like play with Chet Atkins. And Emmylou Harris. And do what he wanted, instead of more of what was expected. I will see him(solo) for the 7th time in September. His music is all over the place and it is great.
            Jake spoke from stupidity; you from ignorance. The latter is excusable. Sultans was just the first of many good tunes. Unfortunately, the biggest hit, Money for Nothing is not at all representative of Knopfler’s sound. That is probably why you did not know better, He is writing new songs, not playing Greatest Hits of DS. He does still play Sultans, though, thankfully not Money for Nothing. The smaller venues are for better sound. He does not need the money. And I am not very level-headed. Actually a jerk
            But, just for grins “google” Mark Knopfler. See what you get,

        • dearmidol

          Stub Hub doesn’t set the price, the ticket owner does. They just take a percentage. So, when it comes to a Rangers game, the ticket holder would rather get some of his money back than eat the thing, so they will sell them for a fraction of the cost in many cases.

  • dearmidol

    Reds pitcher Michael Lorenzen is going to play CF today. He is a legit two-way guy.

  • JacobMcCandles

    Is that with dollar hot dog days factored in?? LO

  • Nate Whitten

    Man I just watched this DVD off Game 6, 2010 ALCS. Texas beat Yanks 6-1 and the series 4-2. Colby Lewis went 8 and could have easily finished. But, Feliz manages to hold the lead. You’d almost think it was real….

  • JacobMcCandles

    Both games on TV Today…..YIPPEE

    • Mr.C

      Is there another game today?

      • TD30

        9pm against Royals

        • Mr.C

          ((( AWESOMENESS )))

  • Mr.C

    Puello used to be a Ranger

  • Mr.C

    Tough strike zone on this ump

    • dearmidol

      That’s why we need robo umps.

  • TD30

    Go DD!!

    • JacobMcCandles

      Miss the lineups!!!!

      • TD30

        I’ll try to get my act together before the regular season starts so I can start posting them daily again.

        • dearmidol

          You need an off-season.

          • TD30

            I’ve taken advantage of this off season! Now I’m trying to hear up for some at least half way decent baseball 🙂

          • dearmidol

            Yes, it will be half-way decent. That half playing the Rangers.

  • Mr.C

    Fontana is making a strong case for the utility infielder spot in the roster.

  • Mr.C

    Time for a Gallo bomb

    • TD30

      Or strike out 😞

      • JacobMcCandles

        You going to ST

        • TD30

          Nope😞😢

          • Rowdy Yates

            Miss y’all out here TD.

  • Mr.C

    Time for a Davidson bomb

  • Mr.C

    Time for me to shut the f___ up !!!

    • dearmidol

      Never.

  • Mr.C

    Sad …. zeck

  • Mr.C

    Pence is FANTASTIC 2 !!

  • Mr.C

    Fontana is now batting .423 with that single

    • dearmidol

      Like video game numbers.

  • CrazyEd

    Hunter Pence is not a nice person. Very rude. He hits a home run while I’m napping and all the crown noise wakes me up. Bad person.

    • calntom

      No respect

    • GoRangers23

      Ha!

  • Mr.C

    Young relievers sucks

  • CrazyEd

    I did not know Beck had that kind of power.

  • Mr.C

    This is supposed to be a good reliever

    • CrazyEd

      So far good for two things …. No good and good for nothing.

  • Mr.C

    Double Play coming up

    • Mr.C

      In tonight’s game

    • dearmidol

      Yikes. How many ninth inning meltdowns has this team had in the spring?

  • Mr.C

    I don’t like players with “Martin” in their names

    • dearmidol

      They haven’t been too good for the Rangers lately.

  • CrazyEd

    I don’t want to jinx anything, but I just checked a couple weather reports for Surprise. It’s not looking good for the nine o’clock game. The radar looks really bad.

    • Mr.C

      Too bad

      I would love to see the lineup against Homer Bailey.
      It’s a 10 Eastern Time start for me. I may only watch a few innings only.

    • Rowdy Yates

      Sat in the rain and maybe 70 degrees for 3 hrs today watching the Brewers beat the White Sox. Lottsa hits no pitching. Ugly after yesterday’s bluebird day. Tomorrow more rain possible. Gotta have the showers to have the spring flowers.

    • calntom

      Yep, they only got through 4-1/2 innings

  • Mr.C

    Well,

    DeShields, Pence, Fontana, Gallo and Mathis had a good game at the plate.
    Miller and McAllister had good outings as well.

  • dearmidol

    Royals starter Homer Bailey was 1-14 with a 6.09 ERA last year with Cincinnati. He was a Matt Moore Award runner-up.

  • grumpyderfsmagic8ball

    I must be sick. Raymond did a pretty good job in the first inning.

  • Mr.C

    That’s why Woodward likes Forsythe

  • Mr.C

    IKF having a great ST

  • Mr.C

    Beltre would have been safe

  • Mr.C

    Eli White = automatic out

    • dearmidol

      He is struggling.

  • Mr.C

    Another nice play in SS for Forsythe

  • Mr.C

    Is Mendez and Martin synonyms?

  • Mr.C

    Another hit for IKF

  • GoRangers23

    Did they start this game at 8:00 their time? That’s pretty late.

    • grumpyderfsmagic8ball

      7 thier time. AZ don’t do no stupid DST.

      • GoRangers23

        Ha! I wish we didn’t!

      • Mr.C

        Didn’t know that, or never paid any attention to it eventhou I have worked a lot in Yuma and Fort Huachuca.

        • GoRangers23

          Hawaii doesn’t do daylight savings time either. I knew about Arizona but I forgot. 😄

    • Mr.C

      Started at 10 pm my time

  • dearmidol

    Chris Woodward: The players are ready to prove the world wrong.

  • GoRangers23

    I had no idea this game was on tv. I have been listening to it on MLB.com.

  • GoRangers23

    Doesn’t it get confusing for the players when all of the guys on both teams are wearing the same color jersey?

  • Mr.C

    Good questions
    Good interview

    I’m out

    Good night everyone!

    • GoRangers23

      Night Mr C.

  • dearmidol

    Game over.

  • GoRangers23

    Yay! There was no end of the game, so we couldn’t come from ahead to lose it in the end. 😄

  • GoRangers23

    I think I kinda like this Woodward fella. The players seem to like him. Let’s just hope he can do a good job managing the games.